Friday, 15 May 2009

back to the grindstone!

ok, so I'm back from my business/fun trip to Miami and it was pretty much the most amazing thing I've ever done! I'm pleased that the hard work (long, long days and nights) paid off, the website was a success and I'm back, feeling inspired with new levels of motivation. Just as well really cos the weather today is severely depressing!

I'll be working on wrappng up the Gumball website with audio and visual montages...and listing the lessons learned for next year....

Steve and I are also working hard on the new Lingo Design site, with renewed energy, and we are aiming to get it live by the end of this month, to co-incide with 2 large customer sites we have been developing over the last few months. I've got to say the new Lingo site has been a long time coming, but then the best websites don't happen overnight! ;-)

The amount of content is easily tripled from our current website, and I've enjoyed writing new content based on our current visitor statistics, (tracked in Google analytics). One of the things I'm aiming to do is yield longer visitor time on the site by delivering the information that people are actually looking for, even if they're not specifically searching for us as webdesigners. For example 'design lingo' delivers many visitors per month from people looking for a glossary of common design jargon. As the 2 keywords match our name, (and much of our content), it's likely we will always get this traffic. But, instead of those visitors landing on our site and then leaving instantly with a "nothing here" result, giving us a low time on site, I've written some fresh copy including many common design terms to help answer these browser's questions, and help improve time on site. It's relevant, helpful and interesting to both targetted and non-targetted visitors.

Also testing a new piece of kit called RelationSys -
but more on that later.....

busy busy....

No comments:

Post a Comment